How to set up an Instagram business account

If you don’t have an Instagram account yet, you can create one and then convert it into a business account. It's simple to convert an existing Instagram account to a business account if you have one. How to Buy Social Media Accounts like how to Buy Facebook Account, How to Buy Instagram Accounts and how to earn money online from these accounts. 

Make a new Instagram account.

Here's how to get one if you don't have one already:

  • Install the Instagram mobile app on your Android, iOS, or Windows Phone smartphone or tablet. You can also access Instagram through a web browser but its functions are limited.
  • Tap Sign up.
  • Enter your email address. Use your business email address or an email that is designated for your business' social media accounts. If you have an existing Facebook business account, you can log in to Facebook.
  • Select a username and password.

Now you have an Instagram account "personal", which you can use to create a business profile.

Transform your Instagram account to a business account.

  • It's simple to create a personal profile once you have one.
  • Open Instagram and tap the profile picture at the bottom right.
  • Tap Settings.
  • Register Now
  • Scroll down and click Switch to Professional Account > Proceed.
  • Tap Done
  • Tap Business > Next. If you are a content producer, influencer or author, tap Creator.
  • Make any edits to your public business contact information. Click Next.
  • You can also tap Login to Facebook, and follow the prompts. Instagram recommends that you connect to your Facebook Business Page in order to fully take advantage of Instagram's business tools such as setting up Instagram shopping and boosting your stories.
  • Follow these steps to set up your professional account.
  • Tap Done to complete your professional profile.

How to use Instagram to promote your business

Instagram offers many marketing tools for small businesses, including stories, ads, and posts. These are the basics of Instagram for business.

1. Add professional-looking photos.

Instagram is a photo-sharing social network. It's important to share visually appealing content. It's not enough to post generic photos. Make sure you take photos and edit them.

  • To add a photo to the post:
  • Tap the Create (plus sign), at the top right of your screen.
  • Select Post
  • To take a new picture, tap the camera icon or choose a photo from your library.
  • Tap Next to select filters and edit options.
  • Tap Next to add a caption, tags people, and a location.
  • You can also choose to share the post on Facebook, Twitter, or Tumblr.
  • Tap Advanced Settings to adjust like and view count visibility and turn off comments.
  • Once you are satisfied, tap Share to share the photo.

2. Use Instagram Stories.

Instagram stories is a popular feature that can be used for both personal and business accounts. Instagram Stories are photos, videos, and other content that disappear within 24 hours of being posted.

Instagram Stories allows you to create vibrant montages that grab attention and provide more     information than traditional posts. You can use recorded video, still photos, and live videos. Boomerangs (videos that loop backwards), text, music, and focused photos are all options.

Stickers can be used to indicate your location, temperature, user tags, and hashtags.

You can interact with your viewers by inviting questions and creating polls. This makes it easy to gather valuable feedback. Some accounts use the question feature to host a weekly Ask Me Anything session. This is a great way to get answers to common questions.

3. Live streaming video

Instagram Stories is not the only optio    n. Users can also stream live video that disappears, which works in a similar way to Snapchat and Facebook Live. Customers can get a glimpse behind-the scenes at your business by showing products and answering questions live via the comments.

After the video is finished, it will remain in your Instagram Story for 24 hours. Upload a video that you have taken to your Instagram account or create one through the app. You can edit the video and add filters to it.

4. Get in touch with your followers

It's important to interact with your Instagram followers as with all social media platforms.

Liking: This is a great way to make friends with other users. Double-tap the photo to like it or tap the

heart button below the post.

Commenting: Tap the comment icon (speech balloon) to comment on a post. The app will then take

you to the post's comments page. Tap the comment icon (speech bubble) to add your comment and

emojis, then tap Post.

Mentioning: Use the @ symbol on Twitter to tag other users in Instagram comments or captions.

They will be alerted and may return to interact with you again.

Tagging: You can add tags to Instagram before or after you post content. Tap Tag People to do this.

Next, select the area you wish to add the tag to the photo. To search for the account of the person, you  will be asked to enter their name. After you have tagged others in your photo, and shared it with other users, they can tap on the photo to view the tagged individuals.

Direct messaging: To use Instagram Direct, visit your homepage and click the Messenger icon at the top right. Instagram integrates Facebook's Messenger. You can send private messages to other users, including videos and photos. Tap the notepad button at the top right corner to send a direct message. Search for the business or person you wish to contact. After you have sent the message, both you and your recipients can communicate back and forth. Users who have not yet followed you will be asked if they would like to receive photos and videos.

5. Use hashtags

Hashtags can be used to find Instagram content. Hashtags can contain letters and numbers but cannot contain non-numerical characters. #DaveAndBusters, for example, works as a hashtag. #Dave&Busters, however, does not.

Relevant hashtags can help you get noticed because users can search for hashtags, and then click on the hashtags that they see in posts. But make sure you are using the correct hashtags for your brand.

6. Instagram Reels.

Instagram Reels are short videos that help bring your brand to life. Show how your product is made or give a behind-the scenes tour. You can add transitions and effects, tag products in your catalog, show off paid partnerships, and many other things.

Reels can be used to create campaigns for specific customers or to expand the focus of an Instagram story's product/service focus.

7. Instagram is a great place to sell products

Selling online is easy with Instagram. Instagram introduced the Shop tab in November 2020. This allows users to search for and buy products directly from the app. The Shop function in Instagram is likely a result of continuous social media and mobile-shopping growth.

By adding product tags to stories, reels, or posts, you can either sell your products under the Shop Tab, or create shoppable post.

You can shop on Instagram by following these steps:

  • Confirm that Instagram supports you market
  • You can choose whether to use Facebook's Commerce Manager, or Shopify as a supported partner.
  • Commerce Manager allows you to create your shop.

Users must enter their name, email address and billing information to complete a transaction. Meta, Instagram's parent company will store this data for future transactions.

FAQs for Instagram

These are some frequently asked questions about Instagram business accounts.

Is it possible to get an Instagram business account for free?

An Instagram business account, like all accounts, is free. Although an account is completely free, ads that you run will require you to pay.

What are the advantages of using Instagram to promote your business?

Instagram can be used to increase brand awareness, sales, and track and manage audience engagement. It is a great way to reach customers right where they are spending their time. It can provide valuable insights for your marketing plans.

What are the drawbacks to using Instagram for business?

While Instagram for business has many advantages, it also has its drawbacks. However, you can send direct messages to anyone by using it. For some business owners, this direct communication can b frustrating. Instagram can be used to give your competitors more information about your business operations.

How can you make money with Instagram?

Most Instagram users who are paid to be on the platform get paid as influencers. You could also monetize your videos by posting lots of shoppable content. You should view Instagram as an online marketing tool and catalog, not as a new revenue stream.

Can I have both a personal and business Instagram account?

You can have both a personal and business Instagram account.Only business accounts can access many features that are crucial to Instagram's success in marketing and sales.

What products can I sell on Instagram

Instagram allows you to sell any physical product. It's likely that you will do well if your products are in the beauty, health, and fitness categories. These are the most popular categories on Instagram.

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